Archive beauty work.

Michelle Phan was a make-up entrepreneur and notable YouTube celebrity with over 7 million subscribers. A bespoke makeup line seemed to make sense. L'oréal launched a new cosmetic line at the time, called "em" by Michelle Phan. These concepts were used to inspire the campaign launch.

Thermasilk uses the power of heat to transform your hair.

Director: Bruno Aveillan

Elizabeth Arden wanted to be more relevant to a younger audience. Real women were cast on a location shoot at Andy Warhol's home out in Montauk. Model Amber Velletta who was under contract with EA and was captured for a series of perfume campaigns. Photographer: Carter Smith