The New School University. How do you get students, the community, and corporate partners excited when your university campus consists of one city block? The idea was to brand this intimate section of NYC real estate as a progressive community of makers, thinkers, and innovators. Shot in gritty black and white using the 360 Nokia Ozo camera, we captured TNS's unique architecture from the University Center's green roof, to their branded water towers. Campaign assets used across digital, social, recruitment, campus apparel, print, and public relations.