Féria a L’Oréal hair color brand from the '90s, wanted to attract a new generation of users. Project Runway star Helen Castillo, and pop musicians Elliphant and ASTR were selected as brand ambassadors for the #LiveInColor series. Influencers shared how living boldly inspired the way they lived. A social campaign launch led to a live event at Milk Studios NYC. A fashion show and music performance with makeover stations and celebrity stylists were on hand so attendees could experience Féria themselves. In addition to the campaign launch, a series of "how-to" videos were created using popular influencers.

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Fashion show and music event at Milk Studios NYC

Youtube content

How to videos

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Influencer Le Happy social posts

https://www.pinterest.com/feriaus/