https://www.lg.com/us/lg-signature/art-culture/misty-copeland
A celebration of the intersection between art and technology. LG Signature is the American Ballet Theater’s corporate sponsor for the 2019-2021 season. LG SIGNATURE, a premium line of LG appliances collaborated with acclaimed ABT principal ballet dancer, Misty Copeland. This integrated campaign was across digital, social, print, PR, and video content highlighting their expanded home products.
The launch premiered in Time Square during the virtual holiday presentation of ABT’s Nutcracker, performed by Principal dancers James Whiteside and Isabella Boylton.
